The volume targets and the service areas do not agree.

Nine-truck fleet, nine drivers (FMCSA). CSLB license 984697 active. San Jose base, likely 10+ years trading.

LSA primary (cheapest qualifying channel) · Search on emergency and removal intent · Meta for defensible-space and post-storm surge

Palo Alto, Oakland and San Jose all require permits and a written arborist report to remove a protected tree. Selling the report as the front door is a high-margin, low-competition wedge that almost no competitor advertises.

• Two targeted ZIPs (95001, 94543) have no housing stock at all
• Owner-occupancy is 50%, the lowest in the roster — half the household base is renters and out of scope
• Footprint spans four counties non-contiguously
• $22,100 OSHA serious violation, 2018

Sole proprietorship, trading since 2023. BBB A-rated, accredited 2024. Cash and cheque only. Crew of roughly two to four.

Pool into a shared Ohio tree campaign · Search on removal intent · LSA only once license and insurance are evidenced

Columbus took an 82mph derecho on August 11 with trees and limbs down across the metro. That demand is live right now — but only if this business genuinely services Columbus.

• Confirmed base is Dayton/Englewood, roughly 75 miles from the Columbus-suburb ZIPs being targeted
• A two-to-four person crew cannot service 304 leads a month
• Cash and cheque only caps average ticket and rules out financed large removals

Founded 1993. Eight employees, roughly $5.3M revenue, TCIA accredited, crane-equipped, with a plant health care line.

LSA primary · Search on removal and storm intent · Meta for storm response and plant-health-care recurring revenue

The strongest tree fundamentals in the roster and the only tree account within touching distance of its target. Mature hardwood canopy, 60% owner-occupancy, and a recurring plant-health-care line that lifts customer value well beyond a single removal.

• Still 1.4x oversubscribed against its ZIP footprint
• No phone number surfaced on the website — the site is form-first, which will suppress call volume in a phone-led trade

Founded 2020, three employees, Ogden base. Stated service area is Davis, Weber and Salt Lake counties.

Meta lead ads primary (visual before-and-after, considered purchase) · Search on kitchen and bath intent · LSA under general contractor

By a wide margin the most profitable lead in the roster. A $28,000 average ticket at a 20% close supports an allowable cost per lead of $448 against a benchmark near $130 — 3.4x headroom. Every incremental dollar earns more here than anywhere else in the program.

• Utah license 12505033-5501 listed inactive as of May 2025 — must be resolved before any spend
• Logan and Tooele are outside the stated service area
• Three employees against a 213-lead monthly ask is a capacity mismatch regardless of what the market yields

Small veteran-owned crew, roughly nine years trading. Alside windows, ProVia doors, CertainTeed roofing and siding.

Search on window replacement intent · Meta with the state rebate as the hook · LSA category availability to be confirmed

Connecticut's Energize CT rebate rose to $2.00 per square foot in 2026, capped at $10,000. That is a real, current, dollar-denominated hook — and it is the one that should carry the creative.

• This is a windows and doors company, not insulation as the brief assumed — the offer and the rebate hook both change
• Connecticut HIC license HIC.0656456 shows expired March 31, 2026
• The federal 25C credit was terminated for anything placed in service after 31 December 2025 and must not be advertised
• ZIP 06020 has no housing stock
• No confirmed standalone website — currently reliant on directory listings

Six-state regional company founded 2007, A+ with the BBB. The Strodtman family runs the Colorado territory; Mark is a territory representative rather than an independent owner.

LSA and Search as baseline · storm-triggered Meta and Search surge, May through August

Weld County is genuinely elite hail territory — 957 recorded hail events since 1996, and 17 hail days in 2025 alone. The surge is the business here; baseline search volume is not.

• Targeting a single ZIP. 17,068 owner-occupied homes cannot produce eight leads a day on any sustained basis
• The company's own site claims Denver, Boulder, Longmont, Loveland, Greeley and Fort Collins — the targeting should match the real territory
• 2026 hail activity is running well below 2025

$100M+ revenue, 126 employees, founded 2012, ranked #21 in Top 100 Roofing Contractors, operating across seven-plus states. Kurt Zitzner is Chief Operating Officer.

LSA and Search baseline · storm-triggered surge · neighborhood-level Meta layered over canvass routes

Comfortably the highest delivery capacity in the roster — over 3,000 jobs a year. Whatever volume the market yields, this operation can absorb it. And a trained spotter confirmed two-inch hail near Minooka on July 27, with the warning area covering Plainfield, Oswego and Joliet.

• Six appointments a day is fifteen leads a day at a 40% set rate — 5.5x what three ZIPs can support
• Tightest cost headroom of any roofer here at 1.2x, because Chicago exurb media is expensive; the economics depend on holding the insurance-claim ticket

Could not be verified. No business matching this name, principal and location was found in any public directory, licensing record or web presence.

Hold. No channel plan until the entity is confirmed.

None until the business is verified. The only Olive Roofing Inc in public records is registered in Washington State under a different principal.

• Entity could not be verified — this is a hard stop before any spend
• ZIP 83719 has no housing stock
• The remaining two ZIPs hold 14,029 owner-occupied homes, the smallest base in the roster, against the largest relative ask
• Boise is wind and mixed-storm driven rather than a hail-claim market

Broward County roofer. Not independently profiled in this pass.

LSA and Search baseline · Meta on code-compliance and insurance angles

South Florida replacement demand is code-driven and insurance-driven rather than purely storm-driven, which makes it steadier month to month than a hail market.

• Three appointments a day is 7.5 leads a day — 4.9x what three ZIPs support
• Owner-occupancy is 60%, so a meaningful slice of the household base is out of scope
• Competitive, high-cost media market

Pinellas County tree and stump service. Not independently profiled in this pass.

Pool into a shared Florida tree campaign · Search on removal intent

Highest owner-occupancy in the roster at 79%, meaning almost the entire household base is addressable. The constraint is ticket, not audience.

• The weakest unit economics in the roster — a $1,300 ticket against a $60–110 cost per lead leaves no margin
• Only viable if the job mix shifts toward removals and away from trims
• Below the signal threshold; must be pooled

Plano and Frisco roofer. Not independently profiled in this pass.

Pool into a shared DFW roofing campaign · Search on storm and replacement intent

The one account in the roster whose footprint comfortably exceeds its ask. 56,145 owner-occupied homes supporting a one-appointment-a-day target — this is the easy win and it has room to grow.

• At 17.5 conversions a week it sits well below the learning threshold and cannot run a standalone optimized campaign
• Ask could be raised materially without touching the footprint